Building a great app is a big achievement, but unless and until you promote it effectively, no one will know about it. There are many ways to promote your apps, but you should use the best methods that can drive more visitors to your app page and generate more downloads. Here are 5 best mobile app promotion guides to help you.
1. App Store Optimization
App store optimization (ASO) is the most important strategy you should use to promote your app. Most of your potential users are going to search for your targeted keywords within the app store. And it is ASO that will help your app get ranked higher.
Some of the most important features that you should focus on include:
App name should be unique and keyword optimized
Research keywords
The description should have high quality, compelling copy that should also be keyword optimized
Get large number of highly-rated reviews
Add screenshots and demo video of your app, highlighting its key features
2. Build a Website
While app store optimization works as the promotional strategy within the app store, you should also promote apps on other platforms. It is recommended to create a dedicated website for your app, even if you have a business site. You can optimize the website for SEO and drive high volume of organic traffic. This traffic can then be redirected to your app-download page.
Creating a website for your app will also add lots of credibility to your app’s image. Besides, it will also help generate quality backlinks to your app page. All these factors can boost your app’s rankings and downloads in different ways.
3. Social Media Promotion
The best thing about social media sites is that they provide both free and paid options for app promotion. If you have the time, you may not have to use anything more than the organic methods to promote your app. Create a profile for your app on Facebook, Twitter and other popular social networks. Build your community and engage with them regularly. Share valuable information, including what your app can do for them, to boost your app's downloads. Social media sites also provide paid advertising programs to help your app get wider exposure in front of your target audience.
4. Apply for Relevant Awards
There are many types of awards and it is recommended to apply for the most relevant ones. Just applying for awards can help give lots of exposure to your app. The press coverage your app gets can come as a bonus advantage. If you get to win an award, the power of PR can take your app to the world.
5. Buy App Reviews
A unique app marketing strategy is to buy app reviews from reputed companies. This can not only help increase your downloads and reviews, it can also give more exposure to your app. Besides, an increase in the number of downloads is also seen as a positive ranking factor by the app store’s algorithm.
So once you have developed an app, make sure to include these 5 key app promotion strategies within your marketing plan. They will help in addressing both the short term and long term promotional aspects.
